Product Marketing for Sales Led Teams
Great product marketing tells your story in a way that drives customers to buy. Sadly, most product marketing falls short because it’s disconnected from way you actually pitch and actually sell.
If you want to fix that, I’m here to help.
Focus Areas
Presentation that land with your customers
Your pitch and how your present your product is core to winning customers.
We’ll work together to craft a pitch or prepare next your presentation in a way that is truly authentic to you.
It doesn’t have to be flashing, it just has to be you.
Enablement your sellers will love
Most marketing led sales falls short because disconnected from how your sellers actually sell.
We’ll sit with your sellers and create content that gives them the confidence to have great conversations.
Product messaging docs you can bank on
Creative liberty is always need in storytelling, because that’s what makes your story yours. But your product truth should be constant. The 80/20 rule applies here.
We’ll craft product messaging docs that nail your core truths and provide your team guardrails to tell your story authentically across every piece of content.
Crafting seller led stories and pitches that fuel growth for giants and build foundations for upstarts.
Howdy, I’m Bo (aka. The Friendly Armadillo)
I’m a 15-year tech professional (3 in sales, 12 in marketing) who cut his teeth at some of the best-run organizations on the planet.
My wife and I moved back to Austin a few years ago to raise our girls closer to family, and that’s when Friendly Armadillo was born.
I learned most sales-led businesses strive to tell great stories—they just don’t have the correct frameworks to do it over and over again.
That’s where I come in.
I really hope we can work together to tell your story, your way.
CONTACT